GROUNDWORK
Concept buildHer audience had been asking for a program for a year. The obstacle was never demand, it was that she would have to write forty-eight sessions, build a page, set up payments and plan a launch.
Her buyer had also already bought one bad $40 PDF and resented it. So the whole build is designed around a single problem: proving it isn't another PDF before she pays. The page shows a real session out of week 7, and an interactive demo that runs the progression rule in front of you.



